A homegrown business can stay about the same size and still provide lucrative income for the owner-operator. But if you want your business to grow and thrive, one of the strategies you might consider is to hire a freelance writer to help you with internal and external communications.
Freelance writers usually work part-time for one or more companies. They can work locally onsite by visiting an office daily or occasionally to work on assignments. Or they can work from remote locations as telecommuters by using email to send and receive writing assignments. High-speed access, an email account, and a PayPal account (for payment) are usually the main computer-based services that a freelancer needs to work for a company.
A small company can benefit from the services of a freelancer under certain conditions like these:
1. Hire a freelancer to help develop and write policies, procedures, form letters, reports, and charts. A professional writer can help you organize paperwork, a filing system, and documents of all kinds so that you know which forms to use and how to organize them in your office space. He or she can write, revise, edit, or proofread a procedures manual or policy handbook as well as a style guide for organizing written documents in your office.
2. A freelancer can help to promote your business to the community. A series of newspaper articles, a speech at the local library or civic organization, and a billboard ad or a print ad can help to attract new and repeat customers. Signs, advertisements, and even catalogue entries can make your company stand out. Creative copy can put you at the forefront of your industry and give you an edge over the competition.
3. Freelance writers can develop materials to attract customers beyond your client base. They can package advertising of your product or services in such a way that it can fit into a niche that serves other business-types as well. For example, if you operate a printing business, a freelancer might link your service with that of a graphic artist or a copywriter to draw customers for any or all of these services.
4. A freelance writer can publish a subscriber-based newsletter that will keep customers aware of your company. A print newsletter containing helpful information or recommended procedures can be sent to all new customers. Or a freelance writer might be able to design or maintain your business Website that can publish a monthly ezine for regular subscribers that are currently customers or visitors to the site who may become future customers.
A professional writer, depending on qualifications and experience, may be able to help with just about any type of writing task, from letters to reports or speeches. Browse the Web to find freelance writers who post samples of their work for review online. Ask about rates and turnaround time. Finally, explain the type of writing needs that you have to see if a particular writer can handle them. You will be amazed how a careful arrangement of several well-chosen words can bring a powerful attention stream to your home business.
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