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Minggu, 05 September 2010

How Social Media Will Drag Your Profits Kicking and Screaming Right Out of Your Business

Your business is losing a tremendous amount of money faster than you ever dreamed possible in jaw-dropping amounts.

Nothing comes close to what your employees can do to and for your business.

Right now in your business, growing like a tumor unchecked, is a reckless disregard for productivity caused by social media distractions and interruptions.

Don't get me wrong - you've probably got great employees who are dedicated to making your business grow and prosper. It would be unheard of for your staff to intentionally sabotage your income by adding extra hours to their time sheets. But that's what's been happening to you. And it's not likely to revert back to how it was at any time in the near future.

Soon you will need to get street-tough with this time bandit and take it out to some dark alley for a bone-crunching, nerve-shattering, up close and personal battle for your staff's focused time. It should be blazingly obvious to you now that in order for your business to survive you are going to have to develop policies and rules of "social media" use, otherwise you might as well write a huge check every week to all the popular social media sites and have your accountant set up a "time wasted" cost center category.

How long can you afford to do this before they take your bottom line out in a financial body bag?

Begin by lining up your numbers. For example, if you have 10 employees with a combined payroll expense each of $75 per hour, social media is costing you $750.00 every day, or $3,750 every week, and over $195,000 annually.

If you're not willing to write a check in the amount of $195,000 to the popular social media sites, you need to talk to your staff. Your staff is your long-term solution to this time-wasting activity which is leaving a hole in your profit statement as wide as a country mile and inhibiting your ability to grow your business.

7 Things Your Staff Can Do Right Now to Stop Your Profit Erosion

1. Make them aware of the the problem.
2. Ask your staff to stop visiting social media network sites while at work.
3. Ask your staff to report back to you how they spent their "social media hour" on an important billable project instead of checking in with their "friends" on Facebook or Twitter.
4. Have your staff members track and share with you how many interruptions they experience in each hour of the day.
5. Ask your staff about what distracts them throughout the day taking them away from their productive work.
6. Ask your staff to share with you what they view as the "biggest waste of time" in your business.
7. Ask your staff for suggestions which can provide insight into solutions which will result in increased productivity and fewer distractions for them.

Once your have gathered this important information, develop a social media policy for your business and work towards helping your staff be more productive by eliminating the interruptions and distractions feasting on your profit margin.


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