Career in Fashion Marketing

The world of fashion is dynamic and competitive, if you know how to market both your ideas and products then only you can get success in this field. Fashion marketing is a profession which make use of the latest trends and designs in fashion industry and takes it to the target market in such a manner that the consumer not only gets conscious about the product but eventually end up buying it. A target market is a consumer market where a company is interested in marketing its clothing.

To completely understand fashion marketing, it is important that marketing should not be only limited to the TV commercials or magazines advertisements. The world of marketing is also dynamic in nature, just like the world of fashion. Fashion marketing comprises of various important factors like deciding which stores the clothing should be sold to and at what price. The fashion marketers often have comprehensive knowledge regarding the business as they are regarding the fashion and the latest trends.

These fashion marketers are quite innovative. Basically, the profession is all about getting united with the different demands of the consumers. For instance, in the fashion industry, style, color, symmetry, usability, comfort, style, and material are some of the elements which the designers have to keep in mind while designing a line of clothing. The fashion marketers go one step ahead by deciding the finest methods to promote the features of the clothing to the consumers and to which set of consumer to promote it to. It is very important that the fashion marketers are aware of the latest fashion trends and they should know what style will suit a particular occasion, area, or age group.

The role of fashion marketers is very important in the fashion industry as they are the link between the common man and the designers. The success of line of clothing is not only dependent on its design. The reason is that marketing is just a tool through which the designer recognizes the public and the public recognizes the designer. Without this, it is impossible to build a consumer base which is needed to make the line of clothing a major success.

If you are interested in building a career in fashion marketing then there are so many options to choose from. You can work with some of the best designers and manufacturers; you can become visual merchandiser or stylist trainee, or production assistant. The rest can open their own boutique developing into fashion designers, textile artists, pattern makers, and fashion illustrators.

In the end, fashion marketing is a fun profession; it puts together the artistic nature of fashion along with creative feature of business. These are the features which make it a highly rewarding career.

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Career in Fashion - How to Build a Career in the Fashion Industry

Having a love of fashion combined with a desire to make money can help you succeed in retail management. Many successful fashion careers begin with working a retail job in a local store. There you will learn about how to market merchandise and stock the store. When you work a retail job, you may also gain the opportunity to apply for one of the many stylist jobs. This job is a coveted position because it involves styling the mannequins that are placed in the store windows. You will be able to show your boss that you have a sense of fashion design when you use merchandise to style the display mannequins.

After you get an idea about working in retail, you will probably want to explore design fashion jobs. A career fashion design requires that you start at the bottom and work your way up. Becoming an assistant to a famous designer will help you can learn the inside scoop of the fashion industry. You may be purchasing fabric or even cutting fabric for a designer. Sometimes you may have to go to runway shows and dress models before they walk on the runway.

A fashion buyer job will require that you make connections within the fashion industry. You will need to know the hottest fashion trends because your job will involve purchasing merchandise for the next season. You will have to attend runway shows and private shows put on by designers. You may have to meet with magazine editors and models to see what may be in demand for next season. You will have to go to parties to mingle with unknown and famous designers. It will help you to become close friends with a few designers so you will gain inside information about what is going on in the industry.

A career in the fashion industry is exciting and challenging. The world of fashion is constantly changing and reacting to what the public demands. If you are looking for good jobs fashion industry, you will probably have to move to a major city where you can work for a number of designers. You can also ask new designers if they would be willing to hire you to do anything related to fashion. You can learn about the fashion industry that way, and you will get a chance to see what happens in a designer's world on a daily basis. Jobs In Retail Fashion

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How To Become A Fashion Merchandiser

Many dream of entering into the glamour of a fashion career. Most dreams of such careers as fashion model or fashion designer. However a career in fashion merchandising can be very rewarding and self satisfying. It may not be easy to become a fashion merchandiser however with the right training and experience it can come about without much trouble for those who are willing to dedicate themselves to their career.

You might have a natural flair for being a fashion merchandiser. You will normally know if such a career is right for you. You may have felt it from a very young age as you have entered into dress shops or other clothing retail outlets. You have admired the way the clothes were put on display and respected the sales girl at the counter. Your friends may have admired your taste in clothing and frequently asked for your advice on what type of clothing they should wear.

If you are thinking of a career in fashion you might also want to think of ways in which you can be educated in the finer details of fashion merchandising. Often if you want to get into the high end of the market you may be expected to have a degree, diploma or at least a certificate to indicate that you have studied some of the more complex issues related to fashion merchandising.

From a perspective of fashion you might study areas of fashion designs, running a fashion boutique, textiles and the history of fashion. From a business perspective you might learn how to manage a business, including accounting, analyse market trends and how to make sales. You might even study human resources so that you might know how to recruit, train and manage your staff. Personal development courses will also be of interest and most beneficial in an area which concerns customer relations.

If you are taking fashion merchandising seriously you will want to keep up with the latest trends in the world of fashion. The world of fashion is in a constant state of change. Perhaps the most significant change over the last ten years is the introduction of the internet. Online marketing has become vital. Even those who do most of their work offline will normally need to know something of what is happening online. Many fashion gurus are now using the internet to assist them in their occupation. Indeed internet marketing has opened up a completely new world of how fashion is promoted and sold.

A career in fashion can open up many doors to other related occupations. One such occupation is that of being a webmaster. By webmaster it is meant that the owner promotes a website. It can be quite easy for you to set yourself up on a website as long as you make yourself aware and educated in emarketing. On the internet you can display your own products or you can become an affiliate marketer and promote other people's products. There can be a lot of satisfaction in setting up your own website and displaying your own range of products or products owned by those you represent.

To get started with fashion merchandising on the internet it is good to become aware of available resources. There are sites that can provide you with an online education, sites that can provide you with the necessary infrastructure and sites, which will enable you to promote your products online. You can even extend yourself from the internet to off line activities and promotions. There is a lot of variety and a lot of opportunity to extend yourself into a lucrative and satisfying online fashion merchandising career.

Amanda King

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Is Fashion Your Passion? Make Fashion Your Career

Do you live and breathe fashion? Would a fashion career suit your style and aspirations?

For fashion enthusiasts, a fashion career can seem like a dream job; an opportunity to influence society and change the way a nation dresses for the day and evening. Read on to see which fashion career might be right for you.

Fashion careers are essentially of two types - those in fashion design and those in the sales and marketing side of the industry (fashion merchandising). You can further customize your fashion career by choosing to focus on a particular style or kind of garment.

Other fashion career opportunities include costume design for TV, film and theater productions; personal stylist positions with high-end department stores and private clients, fashion photography; and modeling work for everything from newspapers ads to strutting the catwalk in Milan or Paris.

But to turn your passion for fashion into a lucrative fashion career you need more than just the ideas and enthusiasm; you need technical and industry expertise to turn your creative energies into saleable apparel.

One thing fashion careers share, aside from being a rewarding outlet for your creative talents, is their starting point - fashion school. A fashion design education should prepare you for a fashion career, even if you find yourself working in a supporting role as you start out in the business.

Entering a fashion career begins with an innate ability to create unique and functional clothing styles and effectively communicate them on paper.

If you decide to study for a fashion career, you'll learn to design clothing and accessories or the fabrics and materials they're made of.

It is essential that anyone interested in a fashion career attend an accredited fashion schooling program that will address the fundamentals of fashion including design, drawing, textiles, sewing, and manufacturing. This fashion career education will be the core of your training on which you can lay the groundwork for experience.

Experience is ultimately the key when it comes to a fashion career.
Following school or even during it is imperative that you begin a fashion career with an internship or apprenticeship with an established design house. Building experience such as this can often jump start your fashion career and allow you to begin working on independent projects.

For those who have the ability, drive, and determination, a fashion career can be an amazing journey filled with success, self-satisfaction and great clothes. But dont let it ever be said that a fashion career does not require a significant amount of hard work and a vast amount of skill.

CONCLUSION

A fashion career can take many different forms, reflecting the various aspects of the fashion industry.
No matter what area or areas you're interested in, there is a fashion career specifically designed to suit your tastes.

To get your fashion career off the ground, it helps to decide at the outset which of the many fashion industry jobs you want to attain.

A starting point for your fashion career could be to study some of the articles about training and careers in fashion collected at the author's website. Your fashion career could be just a few mouse clicks away.

Author - Steven Henderson

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Fashioning A Fashion Career

Aside from being model or a Hollywood A-lister, perhaps there is no other career more glamorous or exciting as fashion design. Most people conceive of a career in fashion designing as merely drinking cocktails, dressing celebrities up and attending chi-chi affairs. But fashion designing is more than that. Fashion is not just about clothes design either; designers pursue other interests like shoes, accessories, or bag designs. Of course, nothing gives a designer glory than a famous celebrity wearing and acknowledging her creations. Excited about pursuing a fashion designing career? Don't grab your pencil and paper yet, there is more to designing than just drawing.

In setting up a fashion design business, a budding designer needs to know the basics. Knowledge and experience in designing, drawing, sketching, and CAD applications are necessary to facilitate design illustrations. Expertise in sewing, embroidery, and detailing are important and give a young designer advantage over starting competitors. Of course, knowledge in textiles, fabrics, and clothing technology are also requirements. Certification from design schools and workshops give additional points for a budding designer but are not really necessary.

Possessing the above-mentioned skills does not guarantee fashion designing success. These are just the tip of the proverbial iceberg in starting your own fashion business. As a starting fashion designer, you must identify the type of design you are interested in pursuing. Whether it is clothes, accessories, bags, or shoes design, it is important to equip yourself with the know-how of that particular industry. Also, defining your market is a vital step. Are you going to concentrate on women, teens, kids, men, or be a general designer? Some starting designers opt to concentrate on a special market by being a formal wear designer or a bridal gown designer. General designers however, usually get the most profits since they cater to everyone. Employees are also crucial part of your planning stage. Starting design businesses opt to open their own store and hire their own pattern-makers, sewers, and staff. Others choose to do consignment and affiliate themselves with department stores and boutiques. Custom and per-order designing are the usual pursuits of budding designers. Fashion business experts recommend the latter two to most starting fashion design business as these require less capital and workforce.

But still, there is nothing like the thrill of working close to top models and famous designers. To jumpstart a fashion design career quickly, applying as an employee in a fashion house is another option. Positions for entry-level applicants are usually pattern makers, sample maker, and sketcher. The key is to see these lowly positions as training ground for your fashion empire. To apply for these jobs, it is important to prepare an impressive portfolio with your designs and pictures of finished products from past customers. Fashion house managers agree that they tend to look for individuals with great style and flair for fashion. So dressing the part for interviews and applicant workshops help a lot.

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Online Fashion Merchandising Courses-A Convenient Path to a Fashion Career

The Internet has revolutionized education. Distance and online learning is one of the fastest growing segments of the educational field. If you are thinking of attending fashion school for a fashion merchandising degree or certificate, you may want to consider an online fashion design program. These online programs have evolved and are more comprehensive and sophisticated to meet student needs.

As a fashion merchandising student, you'll learn the nuts and bolts of fashion design and marketing. You'll study the whole cycle of fashion creation, concentrating primarily on the manufacturing, buying, selling, and promotion of items to retail and other outlets. You'll also learn about the actual textiles that create fabrics, and their manufacture.

There are many advantages to studying fashion merchandising online. You will have a more flexible schedule, and can study around your job, or other responsibilities. A great way to get even more prepared for working in the field is to take a fashion-related job while you are attending school online. This will help you get real world fashion experience that can enrich your online education, and help qualify you for your fashion merchandising career once you graduate.

There are a number of schools that offer online programs. Many respectable and respected fashion campuses also offer an online component. Its better to enroll in an online program that is well-known and has a presence in the fashion industry. Many schools offer a two year associates degree or a certificate, and some schools offer a four year bachelor degree. Whatever degree program you choose, you want to make sure that your online program has the appropriate accreditation, so that when you graduate, your achievement has merit in the industry, and is recognizable.

Another factor to consider is the job placement assistance offered after you graduate. Most schools will have statistics regarding the number of graduates working the fashion merchandising industry. Before you enroll, you should review the school's job assistance program, and make sure it is comprehensive as possible.

A fashion merchandising career is one of the most flexible and varied in the fashion industry. Once you have achieved your diploma or certification, there are a wide variety of positions available. You could work in retail as store manager, or store owner. You could also work as a fashion buyer, merchandiser, fashion event planner, and that is just a small number of the variety of positions available.

If you live too far away to attend an on campus fashion school, or need more flexibility with your schedule, an online fashion merchandising program may be a good fit for you. More and more schools are catering to the needs of their students by offering online degree and certificate studies, and there are now a number to choose from. Your fashion career could be just a few mouse clicks away.

Amy Wells 

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How to Work Without Walls

by Caroline Levchuck, Yahoo! HotJobs


Just because you work your way up the corporate ladder doesn't mean there's a corner office waiting for you. In fact, there may not be any office at all. Open floor plans are all the rage in big businesses these days, encouraging teamwork and communication among employees.

If you're coming from a company where you had an office, or your current employer is transitioning to open-space seating, there will be a period of adjustment. Use these tips to survive and thrive no matter where you sit.

1. Tune in to tune out.

Listening to music at work has become more acceptable in recent years. Take your mp3 player or iPod to work and tune out the noise around you with your favorite music and some headphones. If you find that most music is distracting, try some classical selections. If that doesn't work, opt for noise-cancelling headphones. Just be sure you're not tuning out so much that you're not aware when your phone rings.

2. Good fences make good neighbors.

It's normal to feel a bit self-aware and uncomfortable in your new seating arrangement, particularly if you're "thisclose" to your new neighbor. If you can't move past it, try to create a soft border using a carefully placed bulletin board or a stack of books. If that isn't possible, play around with repositioning your computer monitor to give you the most privacy possible.

3. Conference rooms aren't just for conferences.

If you're working in an open-space environment, there's probably more than one conference room. Utilize these private spaces to have sensitive conversations and to take very personal phone calls (your neighbors really don't want to hear you discussing medical conditions with your physician, for example). A conference room can also be used if you need to work on something that requires extreme concentration and quiet. If this isn't possible where you work, speak with your supervisor about working off-site or at home on the days you're tackling such projects.

4. Give it time.

The first few days and even weeks of sitting at a workstation may seem bizarre, frustrating, and impossible. However, you will get used to it. You'll become less aware of your fellow workers' phone conversations and foibles and more focused on yourself and your work. You also may find that you enjoy having immediate access to members of your team. As a result, you may start to build new friendships and create fun workplace routines.

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Avoiding Isolation When You're the Only Minority

by Denene Brox, for Yahoo! HotJobs


Despite advances in corporate diversity initiatives, there are times when minority employees have that "Lone Ranger" feeling on the job.

Make Connections

According to Sondra Thiederman, author of "Making Diversity Work," the key to avoiding feelings of alienation, whether at a small or large company, is to find ways to connect with your coworkers.

"Begin to focus on what you share with your colleagues, rather than how you differ. Race and gender are just one aspect of who we are," explains Thiederman.

"We all have dozens of interests, values, and priorities which are very likely held by others in the organization. Reach out to people, have conversations and be open with what you care about. Sitting next to you just might be a colleague of any color with whom you can form a genuine friendship."

Avoid Speaking for All

Another key in avoiding isolation is to resist any urge to be the "spokesperson" for your race or gender even if you feel pressure to act as one.

"Individuals who represent a minority group on a team or in an organization run the risk of being seen as symbols of their particular category rather than as individuals," says Robert Rodriguez, assistant dean of the Graduate School of Management at Kaplan University. "That is why minority employees should resist any pressure to be an 'expert' on all issues related to their race or ethnic group. Don't make educating others about the unique aspects of your cultural or ethnic heritage or overcoming stereotypes your sole focus."

Address Incidents With Professionalism

Even if you've made your best effort to be seen as an individual, discrimination may still rear its ugly head. If a situation arises that you feel is inappropriate, you need to address it with professionalism -- not heated emotions.

"The first step is to take a beat so that emotions can settle down," says Thiederman. "Even a couple of hours will give you a chance to collect your thoughts so you can recount the incident accurately."

"Second, find out who is the appropriate person to approach, such as a manager or someone in human resources," she says. "Talk to someone who is trained to handle such situations with confidentiality, tact, and fairness for all concerned."

"Your main concern should be delivering superior results to quench any doubts about your ability," says Rodriguez.

Check Your Perspective

A lack of diversity isn't necessarily a bad reflection on the company. A number of factors could be at play, such as a small staff.

Precious Kirk, vice president of creative affairs at Emerson Consulting Group in Everett, Massachusetts, is the only African American female on a staff of 10.

"Working within this company I do not have a problem being the only minority. We work so closely together that it becomes a situation in which I really don't think about it too much," says Kirk.

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How to Change Jobs Without Changing Employers

by Caroline Levchuck, Yahoo! HotJobs


A bad boss, boredom, or a lack of opportunity -- each of these factors can prompt you to want to change jobs. But what if you're loathe to leave an employer you love?

The answer is simple, but the process may not be: Try to arrange a transfer to another position. Follow these steps to make sure you don't make a misstep when making your move.

Don't Jump the Gun

It's no secret that breaking into a particular industry may require you to accept one position and ultimately transfer to another that will put you on your intended career track. Employers are well aware of this, but typically an employee is expected to remain in a job for a minimum of six months to two years. Find out what your employer's expectation or policy is and honor it.

Investigate Your Opportunities

Many large companies prefer to promote from within and will keep a comprehensive internal job board. Consult it regularly to determine if there are positions that interest you and whether or not you're qualified for them.

If you're desperate to transfer but there aren't openings you're qualified for, find out if there are any hard-to-fill positions that your employer may be more than willing to train you for.

Follow in Someone Else's Footsteps

Sure, some people like to boldly go where no man or woman has been, but it's so much easier to follow in someone else's footsteps, particularly where a transfer is concerned.

Ask around and find a few folks who have transferred to different positions and ask them for advice about dealing with your boss, your human resources representative, and the transition.

Find Your Replacement

Your supervisor may not be amenable to a transfer because she values your knowledge and work -- and she dreads the process of trying to fill your shoes.

As soon as you know you're serious about transferring, start scouting around the company for someone who may be interested in your position. Tap your extended network as well. If there's talent waiting in the wings, your boss will be more supportive of you moving on and up.

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