- Not knowing what to expect
- Dismissing ‘turbulence’ as growing pains
- Thinking you know it all
- Being oblivious to how other people perceive you
- Forgetting the importance of marketing data
- Not focusing on strategy
- Not communicating your vision and values and plan
- Not hiring people who fit the values and culture of the company
- Not making tough decisions regarding people and strategies
- Not changing your own leadership style through different stages of business growth
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