The following questions may help you to find your strengths and identify profitable niches;
- What makes me different from my competitors?
- If I ceased to exist, why would my customers miss me?
- What do customers ask for that I don't have?
- What need do I fill that no one else in the market fills?
- What need could I fill for my customers if I wanted to?
- Have I segmented my market precisely enough?
- Who are my best customers? Why? What needs of theirs do I fill?
- Do customers buy my whole line of products and services? What part of the line is most popular? Most profitable?
- Where are the customers I want to capture?
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